I've recently put a list together of all the sexist/anti-male adverts that are on TV or have been on TV in the past. I would like others to continue to add to this list, especially those from outside the UK as I don't get to see those adverts, but feel free to point out British ones I may have missed.

It's the usual theme, men are idiots, women are superior in intelligence and ability. I'm no expert in psychology, but my guess for this happening is this, When advertising a product, the aim is to make the target audience feel good about themselves, just as they see/hear the products name.
For men, that's easy, just show them a pretty half-naked woman and they'll feel good, this is in their very nature.
But women are a different kettle of fish, for them to feel good, they have to see men in a negative light, because they feel inferior to them, especially when it comes to intelligence.
I find it very strange that men have to see women in a positive light, yet women have to see men in a negative light, just to have the same effect.

Anyway, here's the list, please feel free to correct me if you don't consider some of them to be anti-male;

Visa: Their latest advert shows a naked man, from behind, running along the road. You see everything but his knob, something I seriously doubt they'd show if it were a woman. By the way, this advert gets shown in it's full glory in the morning.

Sheila's Wheels/Diamond: This company advertises that it sells car insurance to women only, and they say it's because stats show women to be safer drivers. Going on that logic, it would be fair for a bank to offer men better rates on loans if stats showed that men were better at paying back loans than women were, utterly ridiculous. It's also unbelievable the amount of women who assume they are a safe driver, just because they're female. So being a safe driver no longer means you are, being female means you are, disgraceful discrimination.

Asda: They proudly proclaim in their adverts that they have such great offers, that's why "Mums go to Asda", not women without children, not any man at all, but mums. In that case, they won't be seeing any of my cash, even though it's just as green as any mother's.

Petit Filous: They make it clear that they have a message for all mums, that their yoghurts are good for children. They don't tell parents this, they tell mothers.

Co-op: At the checkout, the woman serving says "You look nice, is it a special occasion?", to which the woman replies "Yes, he's cooking". I've an idea, make it a guy saying "Yes, she's giving me a blow job later", let's see how long that lasts.

Semi-Chem: Under their shop name is the sub-heading "A girl's best friend", so I won't be going there for my razors or deodorant, which they sell by the way.

Antistax: This is amusing, this is a herbal remedy that is used to relieve pain in your lower legs (Huh?), purely aimed at women, well I know men aren't gullible enough to fall for that tosh, but still, they say in the advert "Working women on their feet often get tired legs", well so do fucking men but you don't hear us crying about it.

Future BF's Initials Text Service: I swear I thought I was dreaming when I saw this, it's a text service where women send a man's initials, and they get a reply telling them if they are compatible, seriously, this is only on late at night, so we're not talking about little girls here. Anyway, in the advert, a man and woman are chatting, she texts his initials, only to get the reply that they are only 7% compatible. So she then grabs her drink and throws it over his face, for having the wrong fucking initials. And we're supposed to respect women, yet they fall for this shit? There's another that tells you the name of your future baby (Huh?), that isn't sexist but I still thought I'd mention it to remind you guys what the fuck kind of intelligence we're dealing with here.

Oatibix: A truck stops at the side of a motorway, and there is a couple sitting there at a table (I have no clue why). The driver is asked by the guy at the table "What's that?" and the driver says "It's not-made-from-wheat-but-oat-instead-abix", and then the woman chips in with a smug fucking look on her face and says "They should have called it Oatibix", which of course leaves the two men looking totally clueless, you know, because we're all as thick as pigshit?

Maltesers: They are low in calories (and therefore aimed at women), and since women see enjoying food as "wrong", "Bad" or "Naughty", they have to find new ways to be naughty, since they're not doing it by eating Maltesers. And surprise sur-bloody-prise, the way they are naughty is at the expense of men. One sees a man fall over a couch, scattering all his papers everywhere, after clocking a flat chested woman's bra, another sees two women position two men who are asleep into a position that makes them look foolish.

Fairy Liquid: It shows a woman doing the dishes, correctly and perfectly of course, and then for some obscure reason, it shows a man taking out the rubbish, and while doing so, the bags burst and he falls down the stairs. I'm sure that'll shift plenty of washing up liquid.

KFC: They had an advert that was showing the offer of a bucket which had enough food to feed a family of four, but they called this the, wait for it, "Mums night off bucket". Imagine they called it the "Mums too lazy to cook, so dad's buying the dinner bucket".

Avon: This new advert clearly states that Avon is a "Company for women". Now I won't argue that it's mostly women who use it, but it's mostly men who use Xbox, and it wouldn't be right if they said that Microsoft is a "Company for men".

Ocean Spray Cranberry Juice: This shows two women at a health spa, one of them says "That mud gets everywhere" to which the other replies "I can see that" just as she spots the muddy handprint on a man's arse. In other words, it's hysterical for women to grope men's arses, I wonder if that would be OK for men to be shown laughing at a woman who had just been groped.

Kinder Bueno: One advert shows women dropping something on the floor so that they can ogle the man's arse when he bends down to pick it up, another shows the same women stealing a man's clothes from outside a sauna, so that he has to come out naked for them to ogle.

Bold Liquitabs: This one made me very angry, because I've kind of grown used to the fact that women see men as superior, so have to have them shown in a negative light, but in this one, it's a boy, about 12, seriously, a boy for God's sake, who is made to look the fool. He is seen struggling with a jumper over his head and then runs head first into a wall, to which his mother is laughing in the background. Us men can take it, but come on, lay off the children for fuck's sake.

Specsavers: This really does show how dumb women would love us men to be. It shows a man and two women sitting on a deckchair on the beach, the women are talking about him saying "I told him to go to Specsavers", he then catches a fish, and when his rod starts pulling, he then can't find it, you see, us men are so clueless, so utterly brainless, that we don't even know when we are blind, we need a woman to tell us this.

Lambrini: They say that Lambrini is about being female, carefree and up for some fun, seriously, how ridiculous is that?
They had another advert a few years back, where a group of women, holding glasses of wine and laughing, go to an ice sculpture of a man and chip off his dick to use as an ice cube. I'm sure women wouldn't have been offended if it was an ice sculpture of a woman whose nipples were used as ice cubes, no, of course they wouldn't.

Have I missed any?

It's bad enough when they bash men in a product sold to women, but some manufacturers think that bashing men will sell products to men.

A couple of years ago everyone got on Budweiser Beer for their offensive men bashing ad shown on Superbowl. A million men complained so they pulled the ad, but this year they were back to bashing men. Don't they even watch their own commercials before they put a million dollars into pissing off their customers.

This spring Briggs & Stratten lawn mower engines ran an ad campaign featuring an incompetent husband being bitched out by a competent wife. Hello? Who do they think is going to decide on what kind of lawn mower engine? Have these idiots got no clue at all? Time to buy a lawn mower with a Honda or Tecumseh engine.

Blessings

Bob

Male bashing is rife in British TV ads, but the one in the link below is one which "offended" women, believe it or not! It's an ad currently running for Sugar Puffs (horribly sickly stuff anyway and the ad is worse - it's really crappy and it has incurred some kind of legal action for some reason but nothing to do with women and feminists). Anyway, here is the original ad, with the ending which so upset the poor dear females:


Apparently they didn't like the way the guy sneeringly referred to "sunshine princess"!

Now a new ad has replaced it and it ends with the guy and the hairy creature with him both smiling happily and saying: "For the Sunshine Princess!"

It is shown on the early morning GMTV program a lot...now that IS a surprise!

There is also another run of ads which really IS male bashing....I forget what the product is but the ads all involve a women or women "being really naughty" - meaning "hurting or insulting men" in various ways.

One shows this woman planting flowers in her garden and she is using an article of man's clothing spread out on the soil on which she dumps all the weeds and stuff. Her husband steps out of the doorway and asks where he can find his new shirt to wear to work. Shge yells out "Try the airing cupboard!" and then she says "I feel like being naughty!" and she swiftly attempts to bury the article of clothing in the garden.

Another ad for the same product involves two couples, and the two guys are dozing side by side on the sofa while the two women are chatting. The wimmin then decide to go into the kitchen to make tea or something, but before they go one of the wimmin says "I feel like being naughty!" and places her male partner's arm in such a position that it embraces the other guy, places his leg across the other's bloke's legs, and eases her partner into such a position that his face rests against the side of the other's bloke's face. The two guys are effectively cuddling each other even though they are heavily dozing, and for a moment they both think their female partners are cuddling up to them, and they attempt to kiss the cheek pressing against theirs. When the two blokes open their eyes the ad cuts out.

Ironically enough, I had thought of doing a similar thread; you have done this more extensively than I would ever have done, though, so kudos to you.

A couple of points, as regards your list:

The 'Petit Filous' advert is more sexist than you say, I believe; it features groups of little girls and little boys, and in one advert, the girls and the boys are in a tug-of-war against one another, and, well, I don't think I need say any more; in another, a young girl arm-wrestles a young boy, and, well........I don't think I need say any more.

As for 'Sheila's Wheels': It states that "women make the safest drivers, we could save a bunch of fivers"; well, depends what you mean by "safe". Yes, women have fewer accidents than men, but then, your average woman driver drives fewer miles than does your average man driver; thus meaning more tiredness, and, well, more miles to have accidents over. When looking at things per mile driven, I think it's the case that male drivers actually have fewer accidents, than do female drivers; thus, in relative terms, MEN are safer drivers, not women. Of course, when a couple go out, it's the man that drives, nearly always; as such, men have more accidents than they would otherwise, and, as such, men pay higher insurance premiums than they would otherwise have (and likely more petrol, given that many women won't help a man out, in this respect); another example of men subsidising women.

I can think of at least two past adverts, that are sexist:

I think it was for 'Muller Light' yoghurt: a woman and a man are playfully teasing one another etc, and the man gets blindfolded. The woman, I believe, gets him to lick some of the yoghurt, then spills some all over him, as she laughs at him; at the end of the advert, she has started ignoring him, and is eating her yoghurt (the common implication being that eating this product is more satisfying than anything you could be doing with your boyfriend), and the boyfriend, still blindfolded, is walking around not knowing where he is, and walks into the wall, banging his head hard; how hilarious, a man being in great pain.....

An advert for some brand of ice cream, and one of the most disgusting I've seen: a guy takes his girlfriend for a date in a Limousine, and buys her some ice cream, but not the right type of ice cream!!!! So, with the Limo still moving along the road, she throws him out of the car. Two things wrong with this: most obviously, this would have seriously injured him; secondly, how ungrateful to object, when he has bought her something, and is taking her out; talk about promoting the 'entitlement princess' mentality ever-increasing in women.

From about 1996 to 1999, the Nissan Micra car 'Ask before you borrow it' range of ads: one featured a guy driving such a car, then switch to a woman throwing his belongings out of a window, one-by-one, switch to him arriving back, looking in disbelief, cue the voiceover "The new Nissan Micra; ask before you borrow it". Another one was worse, it featured a man flying through a closed window, landing in a swimming pool below, before a woman appearing at the window, having supposedly just thrown him through the window, cue the Godawful phrase again. The third one I remember (and they don't get any better), was in an A & E department os a hospital, showing a man with cuts over his face, then a man with a saucepan implaed on his head walks in and sits next to him, then switch to outside, a car pulls up - driven by a woman, for a change - and a man is thrown out the car, clearly having suffered some sort of abuse, and cue the phrase "The new Nissan Micra; ask before you borrow it"; well, IF YOU'RE A MAN, AND IT BELONGS TO A WOMAN, ASK BEFORE YOU BORROW IT, BECAUSE VIOLENCE FROM A WOMAN TO A MAN IS ACCEPTABLE, UNDER SUCH CIRCUMSTANCES, OF COURSE.

The Toyota Yaris: features a couple, and the man is flying a remote-controlled plane. The woman asks to have a go, and then deliberately brings it crashing to the ground, thus breaking it; switch to a few days etc earlier, as the couple are getting out of their new car, and the man kicks (not hard) the door shut. I can't remember the advert's catchphrase, but it is something along the lines of "You may get rather protective of it". It's also featured men doing nasty things to other men, but, of course, no men doing nasty things to women; there has to be a double standard, otherwise this would be misogynistic, of course.

Another one, from around 10 years ago, was for 'Sugar', a teenage girls' magazine. It features a girl bossing her dog around, saying "fetch, boy", then later, she says the same thing, and it is revealed that it's a young guy on a lead; cue the catchphrase "Sugar: a girl's best friend".

A recent one is only minor an example, but is for the Nintendo Wii, and features two young women playing two young men at a racing game; need I say more. An advert would never feature two guys beating two girls, because such 'misogynistic' and advert would never have positive an impact; have it the other way around, however, and women love it.

Oh, we also have 'Diamond', in terms of female-only car insurance; and they have adverts nearly as annoying as do 'Sheila's Wheels'.

Might I suggest you place these (and future ones) in the appropriate links directory...

http://antimisandry.com/links/

***Maltesers: They are low in calories (and therefore aimed at women), and since women see enjoying food as "wrong", "Bad" or "Naughty", they have to find new ways to be naughty, since they're not doing it by eating Maltesers. And surprise sur-bloody-prise, the way they are naughty is at the expense of men. One sees a man fall over a couch, scattering all his papers everywhere, after clocking a flat chested woman's bra, another sees two women position two men who are asleep into a position that makes them look foolish***

This is the ad I mentioned in my post above...the two blokes dozing on the sofa. Every one of the Malteser ads in this particular series of ads is all about women scheming up "naughtiness" situations as only women can.....with men always the targets of being made to look foolish, made to look like losers, made to look stupid, made to look inconsequential...in fact, made to look like they deserve to be all these things plus a lot more that is negative simply because they have the "wrong" chromos and have a dangly thing between their legs.

Apparently, in the Suga Puffs ad I mentioned, complaints were made to Ofcom or Oftel - or whatever the TV watchdog lot call themselves, and the ASA (Advertising Standards Authority) - by women mostly, of course, so appropriate action was taken and the "offending" bits were either deleted, or the ad was scrapped. altogether.

It is of little use for men to lodge similar complaints about the rampant misandry in TV advertising.......they are totally ignored. Sexism is just like a lot of city centre streets...strictly one way traffic.

You guys should know that when men complain they are either told to "get a life" "get a sense of humour" - or to simply "grow some balls!"

I want to start a car insurance business that actually cites the fact that men are better drivers and proves how...

See how long that would last.

It would be easier to list the ads that don't bash men.

These marketeers are bottom-feeders, there is precious little honour or integrity in their work.

I often marvel at how much talent is wasted on these things. Compared with the anonymous people who lovingly crafted medieval cathedrals these folks are ethically bankrupt.

Women take over the easier sit down jobs. Advertising companies are full of women today.

They wouldn't dare insult women but they can easily poke fun at men and insult them regularly.


At&t- used to flaunt how they were big feminist supporters. I sent them nasty emails, they haved stopped showing support, I doubt they stopped just because of my email. I had no other option for phone service or it would have been disabled. I didn't need the phone but you think the wife would go without? Not a chance.

Verizon- used to run the most degrading ads towards men possible. Many sent them ugly email and it has ended. If you got verizon.. shame on ya!

Dodge- slammed the number one buyer of their vehicles, Men. Men should have bankrupted Dodge. But most men just don't seem to care how they are viewed or criticised.
We've heard so much of it some become immune to criticism.

I believe those are on the AM list.


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don't use feminist terms like "sexist" to express you views the ad is simply anti male sexism is a construct by feminist to describe a natural situation as folk discriminate between the sexes outta necessity is a woman going to a female toilet 'sexist'

the 'sexist' term is only used by women when they perceive a situation of disadvantage accruing to them because of their sex

they then decree that the situation is 'sexist' and demand preferential treatment

they only do this when they perceive there is an advantage; never when a situation would be a disadvantageous them eg the Olympic Games - you don't see women clamouring that they can't compete in the same events as the male athletes, as clearly the girlswould be left in the dust and possibly would not even qualify to compete in the event