Sexist Adverts
This is a discussion on Sexist Adverts within the Sexism, Misandry and Discrimination anti misandry forums, part of the Advice Corner category; The one with the little princess getting some bloke to pay up probably teaches young lads a few important lessons..! ...
- 6th-May-2008 #61
Re: Sexist Adverts
The one with the little princess getting some bloke to pay up probably teaches young lads a few important lessons..!
The other one, well, thats just a dad having a bit of fun entertaining his kids..
The last one was funny, the first one was just, well, educational perhaps?
Either way, I dont see the problem..
One advert I see a lot is them BT adverts where they have a dopey step father who is forever getting manipulated by the SMS and her kids..
I have heard others mention this series too..
Like I say, My response would be, yeah, it shows how manipulative women are and how dumb men can be.. So, use them as role models of how NOT to be!!
And you know, they do represent some realities as we know there are folk like that out there!!
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- 6th-May-2008 #62
Re: Sexist Adverts
What don't you understand about the clear differences between men moaning about adverts that demean men, and women moaning about adverts that demean women? The difference is that the adverts that men complain about actually do demean men, whereas the adverts women complain about merely feature pretty women; no demeaning element there.
We've produced a very sizeable list of adverts that demean men; now you produce a list of adverts that demean women, seeing as you clearly seem to believe there to be a significant number of such adverts disgracing our screens. Bottom line is: there are hardly any such adverts, ever; and most of us around here only tolerate these few because they are so outnumbered by the ones that demean men. I'm sure most of us would object to an abundance of adverts that demeaned women, too.
Quote from FFFF
I can't remember enough regarding the nature of your posts to judge you, so I don't mean this in too attacking a way, but you seem to be so indifferent to the clear misandry illustrated time and time again in adverts, yet are on an anti-misandry site.
This is anti-misandry.com, and the majority of us, as such, are going to speak out against misandry, whatever form it may take; and with the media being so wide-ranging and influential, I think it's more than significant.
- 6th-May-2008 #63
Re: Sexist Adverts FFFF,
I think there is no better website to piss and moan about adverts that show men in a negative light, I'm not quite sure why you see it as a bad thing.
I understand what you are saying, moaning just makes me as bad as those nagging feminists, but here's the thing, I'm all for nagging feminists, so long as they have a point when they're nagging, and I think I have a point here.
I'll try to explain further what annoys me so much. After I started this post, there has been 3 extra adverts on TV that are doing the same thing, so this isn't a rare thing that hardly anyone notices, this is in your face, wall-to-wall, day and night discrimination, and I have to say, since finding out I'm going to be a father soon, I've noticed it even more.
All the adverts that annoy me don't offend me, it's the clear cut double standards that offend me. Another thing that annoys me, is why there even has to be a fool/idiot in an advert at all, and when there is, it's the man, actually, if I'm honest, it's the white man, but I don't want to make this a race issue, I think it goes further than that.
To make a comparison, take the Visa advert with the naked man running along the road (which is shown at all hours), and compare it with the current advert for Vaseline Shower Gel For Men, now the Vaseline advert shows a man exposed to all the elements, then taking a shower using the product. They are able to show a man using their product without ever showing his bare arse, and remember, this is an advert for shower gel, and he is never made to look the fool, now I ask, if an advert for shower gel doesn't have to show a naked man, then why in the name of Christ does a Visa advert have to show one?
I don't expect you to know the answer, but this is what bugs me so much.
I know that fools will be easily led, and it's already been mentioned that there is a concern for young boys growing up with this constant image of men as losers, but I also worry about the young girls being exposed to this, because they are not going to know that men are capable, smart, decent people until they enter the workplace and witnesses it for themselves.
Parents hold a lot of responsibility over this, but I for one do not trust single mothers to explain to their children (like I would) that men are not that bloody stupid and incompetent, do you?
I'm just concerned that a very negative stereotype of men is being created before our eyes, and it's all well and good scoffing at it, but to underestimate the power of the media is wholly foolish. Hitler's greatest and most powerful weapon was not guns, men or sheer force, it was propaganda.
Just want to add that the word "Ladette" is typical of feminists, when women are behaving in a horrible, unfitting manner, they have to be "acting like men", hence the name "Ladette", I think I prefer your word "Slagette".
- 6th-May-2008 #64
Re: Sexist Adverts
Well, if thats your opinion then it must be a fact too I guess..

Nah, demean away!! I dont really see what women., or ,men, are doing complaining about such petty stuff that in some ways can raise a titter here and there in the competitive world of selling..We've produced a very sizeable list of adverts that demean men; now you produce a list of adverts that demean women, seeing as you clearly seem to believe there to be a significant number of such adverts disgracing our screens. Bottom line is: there are hardly any such adverts, ever; and most of us around here only tolerate these few because they are so outnumbered by the ones that demean men. I'm sure most of us would object to an abundance of adverts that demeaned women, too.
Men getting shafted in the divorce courts and losing their natural roles as fathers is significant..
I can't remember enough regarding the nature of your posts to judge you, so I don't mean this in too attacking a way, but you seem to be so indifferent to the clear misandry illustrated time and time again in adverts, yet are on an anti-misandry site.
This is anti-misandry.com, and the majority of us, as such, are going to speak out against misandry, whatever form it may take; and with the media being so wide-ranging and influential, I think it's more than significant.
Whining about a few pathetic adverts, is, frankly a drop of piss in the bigger bucket that is far more worthy of our attention..
- 6th-May-2008 #65
Re: Sexist Adverts
hAha!!

yes, I see the points, but I just think there are sooo many far more important things to be dealing with..
I like the concept of freedom personally..
There is an "off" switch on a TV..
Personally, I practically never even use the "ON" switch because frankly, the TV is full of feminised shite..
- 6th-May-2008 #66
Re: Sexist Adverts
Anyway, I have always believed that sometimes the joke backfires and for every butt of a joke, that makes them look a fool, there is the other side that looks like a nasty bully or something..
So..
We dont like the feminised media showing poor images of men?
I would ask yourself what you think of those many, many, adverts on TV for the sexy chat lines?
Do they degrade women?
Make them look like tarts whose sole purpose is to please the sexless wankers sat at home beating off over porn?
What about the ad I recall for some lad comic whereby a woman was made to look like an incompetent fool who could not open her car bonnet without her falling on her head?
There is also much use of females in advertising to men, whether is the strange practice of putting scanty women on cars, selling deodorants using the "lynx" effect, that makes women look like fucking idiotic tarts who get a dab on just because some poser stinks like cats litter tray..
The yorkie "not for girls" adverts..
The interflora adverts "Buy her some flowers and she will forgive you shagging her sister.. ads.."
I could go on..
But, whats the point..
That is the problem you see..
Any fucker can complain about anything..
If we want to live in a world where no one gets offended..
Well, we just cant have it..
I know many women who are persistently offended by the very fact that pretty women are used in adverts..
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Re: Sexist Adverts
moved to "why we're here".
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Wife : "I dreamt they were auctioning off dicks. The big ones went for ten dollars and the thick ones went for twenty dollars."
Husband : "How about the ones like mine?"
Wife : "Those they gave away."
Husband : "I had a dream too...I dreamt they were auctioning off pussy. The pretty ones went for a thousand dollars, and the little tight ones went for two thousand."
Wife : "And how much for the ones like mine?"
Husband : "That's where they held the auction."
- 6th-May-2008 #68
Re: Sexist Adverts
Where kids stand to be negatively influenced, it is perfectly reasonable to "use the kids", because "the kids" are very relevant to the topic. Let's face it: the media is influential, and kids are very impressionable; combine these kids with an extremely misandric media, and, hey presto, you have misandric indoctrination.
No, they don't think the same way; they are unable to realise how wrong it is, and how unrealistic the portrayals of men are. They're also unable to remember any different. Their brothers are probably also negatively influenced by our media, so no solace there. Their fathers are increasingly not present, but, at any rate, why should fathers have to sit by their sons as they watch television, saying "take no notice of that advert, or that one, or that one" etc etc?
Quote from FFFF
[QUOTE=FFFF]Then maybe they should be doing something other than watching TV in the first place.. Kids are kids, they dont think the same and they learn from many sources..
So, it's fair that boys should just be turned away from watching television? If there's a problem, hey, just deal with it, right. Is this the answer to all of men's problems? Custody cases favour women? Hey, don't have kids. Divorce cases favour women? Hey, don't get married. Men have to pay for women on dates? Hey, don't date. Gyms at universities having 'women-only' sessions for hours a day? Hey, don't join your university gym, guys. Infact, let's just all live in caves, and pretend this misandry doesn't exist, and then things will be okay.....
A few??? The problem is you are looking at things in too simplistic a way; you are slating us for "nagging", and comparing this to feministic nagging; but this is tantamount to comparing apples to oranges. MRAs nag to push for fairness; feminists nag to push for yet more privileges and misandry. It's like comparing someone who shoots someone random, to someone who shoots someone coming at him or her with a knife, for want of a better analogy. Besides: yeah, we moan; is this not, partly, what this site is for? Obviously, we've got gripes with society, or why are we here in the first place? Do you not have gripes with the misandry prevalent in society? Is that not why you are here? How can one join a MESSAGE FORUM dedicated to opposing something they dislike, and NOT moan?? Yeah, I moan; because I've got damned good reason to. Attacking people as 'moaners' is common a feministic tactic, used to shame people without good reason; the use of negative a term, without it being used fairly, in attempt to deter such people from speaking out; a use necessitated by a lack of a logical argument to offer instead.
Quote from FFFF
- 6th-May-2008 #69
Re: Sexist Adverts
Feministic bullshit; showing pretty women is not demeaning; shallow, but not demeaning. There is NO implication that men are superior to women, in such adverts. There is also NO implication that this is women's SOLE purpose. For starters, such adverts are nowhere NEAR as common as are the type of adverts detailed in this thread; secondly, your description proves a point nicely, as you describe the men associated with such adverts as being "sexless wankers sat at home beating off over porn". So, such adverts then, by your very admission, imply that many, many men fit this description. Way to disprove your own point.
Yeah, there was; but no-one's ever stated that NO adverts are demeaning to women. Such advertisers as these probably think up such adverts with the purpose of bucking the current advertising trends, in mind.
Quote from FFFF
Again, shallow, but not sexist; there is no implication that men are superior to women, here; unlike, of course, in the numerous adverts that portray women as outsmarting men. I don't know about you, but I'd rather be found attractive with not much on, than to be made to look like an idiot, or even physically abused. Of course, good looking, muscular men have this strange habit of turning up in adverts, too; this sort of shallowness works both ways, whether feminists care to admit to it or not.
Quote from FFFF
The first one, yes, sexist against women; the second, well, that also portrays a man as a cheat, as well as a woman being materialistic enough to forgive cheating when bought flowers, so, again, insulting to both men and women, in a way.
Quote from FFFF
You've managed two valid examples of adverts sexist against women, as compared to us managing, what, about 30-40 adverts sexist against men? That's not even enough to support the "for every one against women, there are ten against men" assertion; I did think 'brian44' was being a bit optimistic, come to think of it.....
Feminism has taught women to be offended anywhere and everywhere; sounds like you're paying too much attention so such women.
Quote from FFFF
- 6th-May-2008 #70
Re: Sexist Adverts
No, to prove that sometimes it works both ways on the same adverts..
The women are demeaned in the eyes of the feminists,, but the men are also demeaned in my eyes (as a man) as they are sexless wankers..
You think so?Yeah, there was; but no-one's ever stated that NO adverts are demeaning to women. Such advertisers as these probably think up such adverts with the purpose of bucking the current advertising trends, in mind.
I think such adverts have been around for a lot longer than that!!
Yes, but my point is that its rather silly to complain either way, as the other side will not concede the points as they entrench themselves in their righteous indignation and imagine they have a monpoly on being degraded by the opposite sex..Again, shallow, but not sexist; there is no implication that men are superior to women, here; unlike, of course, in the numerous adverts that portray women as outsmarting men. I don't know about you, but I'd rather be found attractive with not much on, than to be made to look like an idiot, or even physically abused. Of course, good looking, muscular men have this strange habit of turning up in adverts, too; this sort of shallowness works both ways, whether feminists care to admit to it or not.
Indeed, as are most adverts!! Thats the point of the muggers!! They want money!!The first one, yes, sexist against women; the second, well, that also portrays a man as a cheat, as well as a woman being materialistic enough to forgive cheating when bought flowers, so, again, insulting to both men and women, in a way.
I was just tossing off the obvious ones in my head..You've managed two valid examples of adverts sexist against women, as compared to us managing, what, about 30-40 adverts sexist against men? That's not even enough to support the "for every one against women, there are ten against men" assertion; I did think 'brian44' was being a bit optimistic, come to think of it.....
Ok.. Lets just count all the "dial a wank" adverts and see if it gets over 2.. Er.. I would think it is nearer 200 on any night!!
No, I dont give a shite about them..
Feminism has taught women to be offended anywhere and everywhere; sounds like you're paying too much attention so such women.
Nor do I care to copycat them and create "feminism for men" using the same tired arguements..
- 6th-May-2008 #71
Re: Sexist Adverts
Feminists will find offence at anything and everything, as I've said; they'll use examples of scantily-clad women in adverts, and insist that this suggests that this is ALL women are portrayed as being, or as being FOR; but the logic simply doesn't follow. Not to mention the facts that for every one such advert, there are numerous "dumb man, smart woman" ads, and that men's bodies are also commonly featured in adverts.
Well, the first one I remember is the 'Yorkie' one, in around 2003; sexist adverts against men, I remember from the early 90s, however; and maybe only from then, because I was too young to notice them before this.
Quote from FFFF
The other side may not, but the advertisers may concede, should they receive enough complaints and/or reduced sales. And whether they concede or not, it will still be beneficial.
Quote from FFFF
But, as stated, not sexist against women. Also, not quite 200. Also, at least these are shown nowhere near peak viewing times; when no children will be watching, for starters....
Quote from FFFF
- 6th-May-2008 #72
Re: Sexist Adverts
At least the "Dial-for-a-wank" adverts are only on at night, and they never show women as stupid and incompetent. I'm actually surprised at how many are on, there surely can't be that many men phoning these things, oh well.
I don't think they are offensive to women at all, I'm not trying to be funny here, but that's what women are by their very nature, sex objects for men, so portraying them in that light is no bad thing, just look at all the adverts aimed at women, I'll give you a hat and a balloon if you can point one out that isn't about appearance, they're utterly obsessed with it.
Even food adverts are about appearance, low fat, no calories etc.
Women find it offensive that pretty women are used a lot because women hate all women who are either slimmer, prettier or younger than they are, so it repulses them that there is always better out there than them. It is a strange one though, because I can never imagine me being so full of jealousy and envy that a good looking man in an advert would upset me, but I'm not female.
The Yorkie advert was clearly a joke and didn't actually make women look foolish, and there slogan "It's not for girls" was to give the impression that it's too big and chunky for delicate females, clearly a joke, and men were not made to look superior to them.
The Nuts magazine ones I remember, although I haven't seen them for a while. They were funny, but I could see why women wouldn't like it, if it was constant, but since it's surrounded by adverts showing men as fools, then it's no contest.
Another advert just appeared tonight, well it's the first time I've seen it, it's for designer kitchens, anyway, a woman is talking about the kitchen and everyone around her is frozen, Matrix style, there are a couple of women, a black guy and a white guy, one of them is falling over with an ice bucket, with all the ice falling out, take a wild fucking stab in the dark which one it is.
- 6th-May-2008 #73
Re: Sexist Adverts
There used to be loads of complaints about women being seen in the kitchen etc from the silly feminists..
Complaints about the way single parent families rarely feature in adverts..
All the usual guff..
I remember a massive number of complaints where made about the advert for, was it oven chips? Where a little boy demanded "feed me, feed me!" or something to his mother who dutifully obliged..
That must be going back nearly 20 years or so..
I just dont think that adverts really are so important..
I mean, just put them in their immediate context..
The whole fucking TV and media are so digustingly feminised and display far "worse" stereotypes than a few adverts in their main programs!!
Best thing to do with the TV is switch the fucking thing off because its chocka with feminised drivel all the way through!
- 6th-May-2008 #74
- 6th-May-2008 #75
Re: Sexist Adverts
I find the DQ ad to be disgusting too. The girl's comment is rude but typical of women's attitudes towards men: "It's like shooting fish in a barrel." Hopefully, this will serve as an educational tool for young boys and men so they can learn how to avoid femal entrapment. Sure, it is an "innocent" little ad, but there is a lot of truth to it.
"Rights for women and responsibilities for men is really license for women, slavery for men, and liberty for neither. " Dylan MacVillain
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