The article speaks for itself. Of course the ad is silly, and plays on a stereotype, and everyone gets that. But I can't help but wonder what the finding would have been had the stereotype and gender been reversed. (Who else here gags every time they write that word, 'gender'?)

Quote:

Oven Pride advert mocking men was 'not sexist', watchdog rules

It's never sexist when men are the target.


Only womens can be victims - remember that!!!!

Thanks Kelly for sharing this.

I often wonder if anyone thinks about the ovens cleaned in restaurants?

I know a guy who has big contracts cleaning commercial ovens.

I also knew a guy 10 years ago who put an ad in the newspaper to clean domestic ovens.

Advertising is about making money and to me, they use our own stupidity. Fancy this ad making great money. I guess one could argue that men sell better domestic products.

People complain "This is 'sexist', or it's offensive!" Then they get indignant that they are ignored or overruled. The old saw goes like this, if you're being raped - yell "Fire!". You'll be more likely to get a response.

Tell them, this is a turn-off. It doesn't portray your product in a desirable light. It makes me not want to purchase your product. "It doesn't sell!"
"I'm switching to your competitor ... and advising others to do the same!"

Homepride Ltd and Oven Pride, eh?

Another product and its manufacturer that will never get another penny of my money.

in Australia in New South Wales where I live there is one of these feminit traps called the NSW Advertising Standards Board

of course any advertisement that portrays men in a ridiculous light is passed as suitable for general viewing however no wimyn are presented in a demeaning light as multitudes of feminits would snow their office with protest letters jam their switchboards and spam their internet site

Yes ads are about making money and they use our own stupidity.

Yet the bottom line is, in the world of advertising, you can't offend women in the process of making money and exploiting human stupidity.

What you are saying is a generalisation and it is obvious. It's not the main point of the OP.

Message to Ms Andry of the Advertising Standards Authority -
IT PISSES ME OFF !

Sporadic "poor taste" in the media directed at a specific group (in this case men) can usually be diluted by the preponderance of the diverse subject matter that is awash within.

However, when that particular "poor taste" dominates media portrayals and begins to unduly influence the perceptions and attitudes of it's viewers towards that group, it can no longer be conveniently played down as just being 'clearly pantomime, slapstick and very silly'." It has then transcended into undermining social equilibrium.

And then when you factor in the profiteering from portraying men negatively, you can be assured that many will vehemently defend a double standard!

673 complaints... um... not that many is it? mind you, then... then i saw this:


http://news.bbc.co.uk/1/hi/uk/7999250.stm

and the ASA ruling:

http://www.asa.org.uk/asa/adjudications/non_broadcast/Adjudication+Details.htm?Adjudication_ id=46125

with the interesing line:

what kinda crazy, f*****d up world do we live in???

Clearly the kind of world where 3 women (probably) are taken more seriously than 673 men (probably).

If it were any other group feeling offended, the media would bend over backwards to apologize

Let's see:
Who invented the oven, a man or a woman?
Who fixes the oven when there's a basic problem, the husband or the wife?
If it's a serious problem, who comes to fix the oven, a repairman or a repairwoman?
If men invent and repair things such as oven, it only stands to reason that we can clean them!
What's more, I can't think of any household chore that a woman does that a man cannot do also. Can anyone? Granted, women tend to care more about cleanliness and men about repairs. The chores that women tend to do free men to do other things, things that women can't do or do as easily. They are not chores that men are incapable of doing.

Here's an "interesting" commercial:


I wonder if the makers of this commercial have ever heard of Fred Astaire and Ginger Rogers? How would the public react to a similar commercial that had a tag line such as, "Red Stripe- teaching our Black friends to read for over 70 years!!" Discrimination sells as people like to discriminate.

I have a problem with this kind of discrimination, not because it offends me, it doesn't, I can laugh at myself, but it annoys me that there's a lack of an even playing field, for example "White Men Can't Jump" is fine, but "Black Men Can't Swim" would be offensive.

There's a dick on YouTube who has a video called "Dance Like A White Boy", it's a song having a go at the "fact" that white men can't dance, I commented to him asking if a song entitled "Invent Like A Black Boy" or "Obey The Law Like A Black Boy" would be acceptable, the two-bit wankpiece removed my comment and didn't answer me, the racist cunt.