Super Bowl was yesterday, for those of you who missed our holy tradition here in the States. We all know the myth, debunked on Snopes, about how men beat their women more on Super Bowl Sunday than on any other day of the year. In short, it was made up by women's groups, disseminated to the media, reported to the public, and became Urban Legend.

This post isn't about that, exactly. Now that most of us know better, it doesn't really do any good to trot out the old "get out of the house while he watches the game" rhetoric. Feminists can't use it to back their favorite mantra of "MAN BAD WOMAN GOOD" any more. What to do...what to do....?

Hey, I know! Let's whine about the Super Bowl ADS! I'm SURE we could find some way to show women as victims in THOSE!

Et voila, the National Organization For Women Foundation produces a report, quicker than you can say "we are women, hear us roar". Here's the excerpt, with link:


And what's their biggest whine? THE ADS DIDN'T CONTAIN ENOUGH WOMEN. That's right. The ads that are run during the Super Bowl, (aren't they the most expensive of the year?) don't feature enough women, or at least enough women in dignified, speaking parts.

These are ads aimed at men. (Let's face it, ladies, "equal" as we are, the menfolk like the football far better than we do.) Now, being aimed at men, you might think that they would feature lots and lots of women, scantilly clad, and serving beer. It seems to me that the last time I watched the event, they did. But that was far too offensive for the modern, empowered womyn.

So this year, there are far fewer women in the ads. Horrors! We can't whine about all the scantilly clad, beer bearing women anymore!

Now there aren't ENOUGH women. Advertisers just can't win, and we can't relax and just enjoy the game. Isn't that just like a woman? (Sorry, couldn't resist that one ;P)

Here's a newsflash for the womyn: advertisers produce and play the ads that sell the most products. If you don't like the ads, don't buy the products. If your programming is predominantly aimed at men, so will the ads be. It's really a very simple principle of economics.

Is it just me, or does feminism seek to portray women as victims no matter what? It sounds like an inferiority complex to me. If they really thought they were "just as good" as men, they wouldn't need to do that.

Ladies, if you want some respect, you're gonna have to get off your selfish butts and earn it. You can terrorize society all you want, make anti-male laws like VAWA and IMBRA and Affirmative Action and Title IX, and you still won't be respected. Feared, yes. Respected, not even on your best day. That's not good enough for me. And it wouldn't be good enough for you, if you could make it on your own merits.

Think about that.

I was listening to a debate about this just the other day (I think it was on Fox). They had a man complaining about the number of ads geared towards women that they run during the Super Bowl and of course they had some woman on there countering the argument. I understand his complaint, afterall, what man wants to watch shampoo ads featuring women while he's watching football? It's just one more way for the feminists to lay siege on anything male-oriented. I'm fairly certain they don't run ads geared towards men on Lifetime. The one I didn't get, though, was his complaint about the Victoria's Secret ad. He said that it was aimed towards women, but, as the wife of a husband who's practically obtained VIP status at our local Victoria's Secret through the number of purchases he's made.....I think that one's up in the air.

Kim,

That was Mark Rudov and Liz Wihl. A feature on Fridays... the gender wars sort of thing....

I considered the VS spot to be geared towards men as well.... or rather AT men... The message was clear; buy this you dumb oaf....

KM, Good analysis.... But supposedly, and I say "supposedly" because I don't believe it for one minute, 40% of the viewership are women..... Thus the reason for the now cows to have a tizzy....

I don't believe it either. I've been to superbowl parties and at each and every one, I, along with all the other women there, spent the entire time chatting while the men watched the game. Just because you're in a house where the Super Bowl is being watched, does not make you a 'viewer'.

I'm sure there are women who actually watch the Super Bowl but I can guarantee you it's nowhere near 40%....more like 4%.

For some unmentioned reason the Superbowl game was shown in Australia this year. God alone knows why.

I am astonished that there wasn't violence reported.

The game was mind-numbingly boring. How do the American's stand it without throwing a fit? For hours it seemed, armoured men, huge numbers of them, stood around doing completely sod all. There wasn't much more than ten minutes of action in the whole period.

Why these wimps wear armour is a mystery to me. You should just watch ten minutes of rugger or Aussie Rules to see a proper contact sport. Plenty of action; blood even; blokes really getting stuck in. But these yanks just move two feet and everything stops.

Ladies of America, you would switch off Gridiron if ever you were exposed to Aussie chaps in nothing but tiny shorts that Kylie Minogue could barely fit into and tank tops that would make Paris Hilton nipples stand out like organ stops. Muscles on their muscles. Whacking each other; leaping into the air to stand on someones shoulders, digging their studded boots into flesh; actually KICKING the ball. ! Gadzooks ! It is friggin' FOOTball after all.

What's with the throwing of that excuse for a ball FORWARD all down the length of the field. That's offside. It's cheating. No wonder the crowd roars. In Oz there would be blood.

And what were all those sequined fairymen doing at half time (why do you have 40 friggin' half-times, by the way) howling away with tuneless guitars, surrounded by women in cut-back evening dresses from Wal-mart in the middle of the afternoon all wailing and shrieking? American Idol bought into the game?

America stops for this game, I understand. 300 million mouths open with dropped jaws in total astonishment.

(hehehehehe )

I do hear you Kim. I have had to watch games of football with a crowd when I was a teen and I can say that the women are not that interested. Oh, us poor women!!! The sacrifices we made for the guys. But then they came shopping so it was fair.

And then I was still a participating member in the cheer squad for live games.

Sorry have to tell a story. In my home everyone of us brothers and sisters barracked for a different team. And of course our teams lost to each other and won to each other. hehehe, this was the funny part. ... If your team lost you didn't go home. Because each one of us was in a cheer squad with friends. So you knew it would not just be you own sibling to come home to.

Here in NZ they have it big on TV for netball. I remember being in Australia and petitions going around asking women to sign to get netball on TV sport. I signed along with other women because I pretty much sign for people to make a difference in anything. (stupid me)

But really, I thought to myself that women in Aussie don't want to watch netball on TV. They would rather play the game. It would be interesting to know if that has changed.

Anyhow, since being in NZ I have played touch rugby and I must admit that I do like to watch the men's thighs on TV playing Rugby. These guys are pretty sexy you now.

Oh great Knight Percy,

If my admiration for you were not so strong, I would be quite miffed at your slanderous comments against AMERICAN football.... Rugby and football are two different games here... It is not our fault that you folks don't have the names correct...



TMOTS

Percy:

I heard it said once that American football = rugby for wimps, and rugby = American football for the brainless.

OMFG!

Stop the presses! I said something in jest! And people understood it! Lordy! What's next! The sky falling!?

TMOTS