Women account for 85% of all consumer purchases
# including everything from autos to health care: 91% of New Homes
# 66% PCs
# 92% Vacations
# 80% Healthcare
# 65% New Cars
# 89% Bank Accounts
# 93% Food
# 93 % OTC Pharmaceuticals

American women spend about $5 trillion annually...
Over half the U.S. GDP

Women represent the majority of the online market *3

Women process information and make purchasing
decisions differently than men:
# 59% of women feel misunderstood by food marketers;
# 66% misunderstood by health care marketers;
# 74% misunderstood by automotive marketers;
# 84% misunderstood by investment marketers;*2a
# 91% of women in one survey said that advertisers don’t
understand them;*2b
# 70% of new businesses are started by women

*2a Yankelovich Monitor
*2b Greenfield Online for Arnold’s Women’s Insight Team
*3 Nielsen/NetRatings, 3/18/04

http://www.m2w.biz/fastfacts.html

One of the weird things about Feminism in the US is the links between Corporate America and Feminism. The Rockefeller and Ford Foundations are major underwriters of Feminism here. Women are the big spenders in the US and fuel the massive debt that Men labor to support. A commercial shown on TV for Lending Tree I believe it was. Is a Married Man, riding his lawn mower, grilling food on his BBQ and talking about his debt up to his eyeballs. What you also see is his wife and children in their Swimming Pool.

What also angers me is the unrealistic expectations and non sustainable Lifestyle US Women expect. When its not met they of course Blame Men. When it the dramatic expansion of Women in the Workplace that has surpressed real wages. But don't try to reason with Women they cannot and will not hear of it. They have created a massive public and private debt that exceeds the total value of all Assets in the US.

Our Politicians realize this but are lying out their collective asses about it.

Good post

These stats are like ammo for our battle