Quote from [url=http://uk.news.yahoo.com/02032006/323/latvian-men-apply-women-object-sexist-job-ads.html

Yahoo News[/url]: Latvian men apply, women object to sexist job ads]When Latvia's Welfare Ministry ran a bogus help wanted ad seeking "handsome men able to charm women," it got around 15 applications, the ministry's press service said.

But when it ran an ad seeking a "good-looking blonde woman" to work as an accountant, it was swamped with letters of complaint from women, who said the ad was offensive.

A notice published along with the job advertisements said that Latvian law forbids hiring employees depending on their sex. But people still responded to the ad seeking a Don Juan.

"We have received applications with CVs and photos. Many applicants were young men just out of school, but there were also candidates in their forties with one or more university diplomas," Agnese Gaile, head of the gender equality department of the ministry, told AFP.

The advertisements, for non-existent jobs in fictitious companies, were part of a campaign to promote awareness of gender equality.

"These applications show that people still do not understand their rights. They take the risk and are ready to work for companies which set unequal conditions for men and women in the hiring process," Ingus Alliks, a secretary of state in the welfare ministry, said.

In contrast to the job seeking a charming male, no one applied for the job for the good-looking female accountant.

"The ad drew no applications, but several women sent angry letters denouncing the offensive content and expressing hope that the company will never be able to fill the post," Gaile said.

Originally found by Virtue @ SYG.

Anyway, I don't get it. What's so offensive about searching for good-looking accountant? And why do only women feel offended, while men don't have a problem with it, when they apply?