Yep, I caught this via facebook too. I commented earlier:

Wow talk about blatant promotion of violence against men by the unaccountable sex... as usual.

Just an outright and blatant "violence against a man is ok" video. I really wonder why the commercial was allowed to air. I emailed Dannon and told them how utterly tasteless their advert was in promoting female on male domestic violence. No response yet.


1-877-326-6668 9am to 6pm EST M-F Http://www.dannon.com/contact.aspx

All of this would be okay if they showed violence against women in the same light.

I was so pissed I mentioned this here earlier. That one and the cheetah commercial bothered me the most... Really? And she doesn't even have a headache while the man is whimpering. It also portrays an unnaturally strong woman taking advantage of a man...

What a nice nuturing woman!!! She would make such a great mother!!! She could drown the kids in the tub and then blame it on her hubby because he taunted her with yogurt.

Quote from Dylan MacVillain

What a nice nuturing woman!!! She would make such a great mother!!! She could drown the kids in the tub and then blame it on her hubby because he taunted her with yogurt.

When I watched the superbowl I was waiting to see a misandric commercial because it seems like a tradition.

I didn't watch the Superbowl, period.......

Have you guys seen the comments on that page? Some of these commenters are saying, "Oh, get a sense of humor! It's just an advertisement! It's not gonna affect anyone. Get that stick out of your butts," or that's the gist I'm getting. They wouldn't laugh if the roles were reversed. I don't get it--they see the blatant misogyny in ads but ignore the blatant misandry in ads.

Quote from nezuminico

Have you guys seen the comments on that page? Some of these commenters are saying, "Oh, get a sense of humor! It's just an advertisement! It's not gonna affect anyone. Get that stick out of your butts," or that's the gist I'm getting. They wouldn't laugh if the roles were reversed. I don't get it--they see the blatant misogyny in ads but ignore the blatant misandry in ads.

Most of the folks have their feminist polarized glasses on and can't see reality unless it's spoon fed to them by large corporations, the government, and feminists.

Superbowl never fails to bring out the misandry.

The response from Dannnon:

February 07, 2012

TPH,

Thank you for contacting the Dannon Company, Inc. We sincerely appreciate your interest in our products.

As the first yogurt company ever to advertise in the Super Bowl, Dannon wanted to entertain with a funny and playful depiction of how far someone might go to get our Oikos Greek yogurt. The headbutt in the ad is obviously an over-the-top and unexpected move to do just that. Our intention was to promote our Greek yogurt in an unexpected and funny commercial.

Dannon is strongly opposed to any form of domestic violence or abuse whether the victim is a woman or a man. We certainly understand that people can interpret the ad in different ways and never intended to offend anyone through our commercial. The last thing we wanted was to offend our customers - it's bad business and it goes against every value we stand for. We are sorry if our advertisement offended any viewers.

As always, we appreciate your interest in our products and are always available to answer any questions or concerns that you have. We are pleased with your interest in our products. If you have any further questions, comments, or concerns, now or in the future, please feel free to contact us at 1-877-DANNON-US (1-877-326-6668), Monday through Friday, 9 A.M. to 6 P.M. Eastern Time.

Best Regards,


Lisa Moore
Consumer Response Representative
1-877-DANNON-US (1-877-326-6668)
(Mon-Fri, 9AM - 6PM ET)


Nothing more than a canned response. These people simply don't care if they promote female on male domestic violence. Time to send these assholes a message. Send Dannon an email stating you don't approve of female on male or male on female domestic violence and that using shock humor with domestic violence against a man is not funny, it's misandric, and wholly offensive

Here's the email address:

dannon@casupport.com

Here's my e-mail:

Dear Dannon Customer Support,
Due to the violent ad you aired during the Superbowl, I will not offer you any more business. Having a woman assault an innocent man over a taste of yogurt was not even remotely humorous. It was offensive. There is already a gross prevalence of woman-on-man violence on TV both in commercials and on shows that is presented in a "humorous", "matter of fact", or "celebratory" way with no condemnation whatsoever, the way man-on-woman violence is portrayed as horrific.

If you folks think this is good for business, then you are despicable.

If you have any moral sense, you will remove the ad, make a Public Service Announcement condemning domestic violence against men, and donate your profits from the commericial to men's charities, shelters and rights organizations.

Thank you.

Hi Everybody,

I sent a letter to Dannon, online, the moment I saw the commercial. I found it as offensive as have others. I received a response from them today.

Now, can anybody see any similarities between this and the one they sent to Dylan MacV?

YIKES-OS!

Sorry folks, there is too much good yogurt out there--the last Dannon I bought is the last I will ever buy. Done for good.

---------
[My letter from Dannon, received today]
February 07, 2012

[GuitarBoy],

Thank you for contacting the Dannon Company, Inc. We sincerely appreciate your interest in our products.

As the first yogurt company ever to advertise in the Super Bowl, Dannon wanted to entertain with a funny and playful depiction of how far someone might go to get our Oikos Greek yogurt. The headbutt in the ad is obviously an over-the-top and unexpected move to do just that. Our intention was to promote our Greek yogurt in an unexpected and funny commercial.

Dannon is strongly opposed to any form of domestic violence or abuse whether the victim is a woman or a man. We certainly understand that people can interpret the ad in different ways and never intended to offend anyone through our commercial. The last thing we wanted was to offend our customers - it's bad business and it goes against every value we stand for. We are sorry if our advertisement offended any viewers.

As always, we appreciate your interest in our products and are always available to answer any questions or concerns that you have. We are pleased with your interest in our products. If you have any further questions, comments, or concerns, now or in the future, please feel free to contact us at 1-877-DANNON-US (1-877-326-6668), Monday through Friday, 9 A.M. to 6 P.M. Eastern Time.

Best Regards,


Lisa Moore
Consumer Response Representative
1-877-DANNON-US (1-877-326-6668)
(Mon-Fri, 9AM - 6PM ET)
Ref#: [deleted]

You know? Thanks for reminding me guys. Something proved my point even more than this commercial did. When I and a female relative were watching the commercial (as I anticipated) she laughed at the violence the entire time. I don't know if it's a fake "vengeful" laugh or an honest natural response but either way it is incriminating. This is a big part of the reason why I feel comfortable generalizing most women. I bet a lot of men are uncomfortable with that commercial but won't speak up because they don't want to lose female approval and that commercial appealed to most women watching it.

Anyone that states that when I say "most women" that's a generalization is merely stating the obvious. It is also a generalization that most women are different as well. Based on the trends, though a lot of women are that way and if it showed the man head butting the woman they'd be offended. A lot of women are tyrannical hypocrites.