Thread: Article: Dannon Superbowl Commercial

Quote from Mateusz

Even though this won't probably change Dannon's policies, it's important for the reason that it serves as an example of what is wrong with the system. It shows that companies are routinely using misandry to sell products, and the form letter responses show how little they care about who they offend. It demonstrates, also, that the presence of more males at top levels of corporations does not mean that they care at all about male interests. Companies are there to make money, and when women control a majority of the wealth, these companies don't care about perpetuating violence against those controlling the minority. Besides, they're betting on chivalry. Men are conditioned to care about women's health and safety. If a commercial showed violence against women (or even implied it), there'd be a shitstorm from both men and women, but when men are the victims, no one cares.

Something like this campaign can be bigger than just Dannon, since it is more evidence for what anti-misandrists have been saying for a long time.

Young women see violence as being sexy and stimulating. Ever go to to the fights, a boxing match or MMA competition? I have and I've seen young women (and older women) fanatically screaming at the top of their lungs as 2 guys beat the piss out of each other. When you have women acting violent towards men, the women view it as "empowering". The net result is the same, it get's their juices flowing and it sells products to women who see violence against a man as "empowering" and sexually stimulating.

Marketeers and ad-people know this. They want to sell their products to the targeted demographic group.

This isn't the system, it is Western societies accepted view of women vs. men. It is cultural misandry at it's basal core. Feminism perpetuates the cultural misandry and the companies are more than willing to cash in on the strife.

Greed and Feminism. They go hand in hand.

Quote from Celtic Druid

Admittedly Paul's well crafted response won't necessarily overturn the corporate approach of Dannon overnight, it will, with others, slowly ebb away at the conscience of many who work for them, and many others who read the responses and become subsequently involved.

Yes CD, that's exactly the point. I don't expect the fat cats at the top of the Dannon hierarchy to take any notice of my comments; in fact it is extremely unlikely they will ever become aware of them. But somebody in that organisation will read them; maybe a few somebodies, however far down the pecking order. And we know how gossip spreads around in an office environment. It will be very difficult for anyone reading my email to keep it to themselves. It will most probabaly be a female that reads it, and females in particular can't keep their mouths shut. So my intention is to get that gossip spreading, and to get as many people as possible in Dannon to think about what they are doing, what kind of people they are working for, and what somebody else in the rest of the world thinks about them. Nobody wants to hear that somebody else despises them, however much they may pretend they don't care or that that somebody else has got it all wrong.

So I want to prick their consciences and get them to question, however silently, whether they really think Dannon is the sort of company they want to be part of. And the next time they get some wishy-washy email from their bosses congratulating them on what a great job they are doing, and reminding them what a wonderfully ethical company they are working for, they will be far less inclined to just swallow it and believe it. And certainly they will not feel quite as comfortable when they see their ad, or similar ones, in future. If they laughed at it before and felt good about it, I suspect they may not be laughing so loud now. Or maybe not laughing at all.

It takes many drips of water to wear away a stone. But it will be worn away eventually. A single email can have a big effect. I hope nobody who reads mine will be able to forget or dismiss it in a hurry.

This is very short and sweet content.because Dannon wanted to entertain with a funny and playful depiction of how far someone might go to get our Oikos Greek yogurt. Familylaw attorney article have also this type of content.

Quote from jace

This is very short and sweet content.because Dannon wanted to entertain with a funny and playful depiction of how far someone might go to get our Oikos Greek yogurt. Familylaw attorney article have also this type of content.

This looks a bit like spam... I can't see a single reference to an article pertaining to the media depiction of DV against men, just a 'family law' site... Can you show me precisely where this article you point to actually is rather than a root url with a suspiciously spammy looking page?

Quote from The Possible Human

Young women see violence as being sexy and stimulating. Ever go to to the fights, a boxing match or MMA competition? I have and I've seen young women (and older women) fanatically screaming at the top of their lungs as 2 guys beat the piss out of each other. When you have women acting violent towards men, the women view it as "empowering". The net result is the same, it get's their juices flowing and it sells products to women who see violence against a man as "empowering" and sexually stimulating.

Marketeers and ad-people know this. They want to sell their products to the targeted demographic group.

This isn't the system, it is Western societies accepted view of women vs. men. It is cultural misandry at it's basal core. Feminism perpetuates the cultural misandry and the companies are more than willing to cash in on the strife.

Greed and Feminism. They go hand in hand.

That's just it. It is all part of the system. Our society treats violence against men as positive. We're taught to laugh at it and cheer for it. Men are portrayed as deserving of violence, and never to be sympathized with.

Further, the system also rewards chivalry, so that the decision makers at Dannon knew that if they had a commercial with the genders reversed, men, as well as women, would take up arms in defense of women, denouncing domestic violence and joining in a campaign to punish the company. However, women have no such commitment to defend men. Both men and women are taught that women's rights are to be defended, while men's rights don't matter.

And finally, the system also allows women to control a majority of the wealth, so Dannon knows who to target.

That's what I mean by the system. We need to see things like this not as isolated incidents, but as part of a larger picture.

Don't try to explain the manosphere merits, write a letter like a feminist organanization would write but substitute the her for him. They will not accept it otherwise and think it's from kooks. If you could send a thousand letters such letters they would think twice, but you cannot, so use the verbiage that they expect and turn it on its head.

Here is a generic letter calculated to make them take notice. Doesn't look like a Manospere lecture at all.
Should also be mailed to the president/CEO via snail mail.

To whom it may concern,



I must take exception to your tacid support of finding humor in domestic violence, via a television commercial for your products.

Many have experienced it in their personal lives and for them it certainly is not a laughing matter.

I understand that people in your marketing department may find racism, sexism or intimate partner violence "funny" but is it is completely unacceptable in this day and age to see it in a television ad.

I will have to seriously reconsider any future purchases of Dannon products in view of your careless and obvious lack of corporate ethics.



Thank you for your attention to this matter,

A concerned customer,

the system certainly makes great efforts to move wealth from men to women, but it is not beyond the abilities of most men I am sure to do their best to mininise this flow of power towards their better halves..

this commercial makes me think that perhaps the woman owns the house, bought the food and provides for the bloke, so she resents the the fact that the cheeky little upstart is playing games with her nosh..

women always abuse their positions of power, a man would not do such a thing!

Good watch... 10 Sexist Ads Made by Total Pigs | Adweek

I posted this on the quotes thread

"It is the women . . . who dominate all of American life. The men are interested in nothing at all; they work, work as I haven’t seen anyone work anywhere else. For the rest, they are toy dogs for their wives, who spend the money in the most excessive fashion and who shroud themselves in a veil of extravagance."
-Albert Einstein


Violence against men is okay because of something most feminists refer to as "patriarchy"....

A feminist talking about the ad.

YouTube - Broadcast Yourself.


It starts off fairly mundane, then I start pointing out the misandry of feminism, and she resorts to typical feminist tactics.

Quote from normal, sane, rational person

For all those that think this ad is funny because women inflicting violence towards men does not reflect reality, I say just look at the inner city kids of today (black, white, Hispanic, and Asian) on buses, subways, and on the sidewalk. Girls are being just as violent towards boys as boys are towards girls. SO the problem is that crap like this ad is doing nothing more than to erode all the gains humans made in building a civilized society.

Quote from a predictable feminist called Zoe Alleyne

Too serious. Get a life. Seriously, it is a JOKE.

Quote from normal person

@ZoeAlleyne you are right I should lighten up and get a life. As the person who apparently has appetite for these types of "JOKES", I am sure your response would have been a big LMFAO gesture if good old John was punching Jessica square in the face over a cup of damn yogurt.

Quote from sexist

You're right, I would have laughed. And I am a feminist. But there is a difference between something harmlessly portrayed for laughs and something serious. There is a difference between fiction and reality, make believe and real life. You should, as someone who I presume is in adulthood, recognise the difference between such notions and treat them accordingly. A girl headbutting a man over yogurt in real life is terrible, but in a video it is funny, like many of the things we see on TV.

Quote from normal person

@ZoeAlleyne the ability to discern fiction from real life is a skill that most adults have. In my previous comment I was simply making the point that, movies, songs, games, and the like that make acts of violence seem ordinary screw up the impressionable minds of kids. A certain type of act or behavior is unacceptable only until enough many people do it. How else do you think twenty-some year old soldiers bring themselves to kill other human beings in wars.

Quote from Zoe Alleyne the sexist man hater

You CLAIM they screw up the minds of kids. But in reality there is no data to reinforce those theories, there never has been. How many gamers have you met? How many of them have been excessively violent? I can tell you I am one, I grew up around them and most of them are either normal/nerdy people who have never had a fight Types of media MAY act as a catalyst for people predisposed to violence, but the evidence proving that there's a link between violence and media just isn't there.

Quote from normal person

@ZoeAlleyne wow I was told to get a life by a dorky/nerdy feminist gamer who hangs out with other dorky/nerdy gamers. Thanks for the wake up call Zoe!

Quote from Zoe Alleyne

Oh yes, because your argument wasn't complete without a strawman 'gamers have no life' rebuttal. I shouldn't be surprised, it is THE comeback favoured by most of the intellectually stunted people who call the Internet home. Rather than back your claims with anything solid or concede ground you throw out something like that and hope I don't notice how childish the insult it. It's ok, your secret is safe with me.

Then I piss her off by joining in

Quote from some awesome dude

@ZoeAlleyne so as a feminist you have no qualms whatsoever about fictional 'comedic' scenes in which men abuse women? Highly unlikely... due to feminist squawking over the years, DV against women-only is rarely, if ever, portrayed in a comedy setting. Yet conversely, abuse against men, particularly sexual abuse and by women is more and more 'popular' while feminists who complained about comedy DV against women now choose to sit in absolute silence when men are getting it... hypocrite? 

Quote from Zoe Alleyne crying in response

'Feminist squawking' really? That is how you view the fight for female equality? Because that is what any TRUE feminist wants. Equal rights with the recognition that men and women are still different. I don't think you understand the term hypocrite or when to apply it. You clearly have an issue with any women bold enough to openly call themselves a feminist. Let me break it down for you then: this scenario in FICTION = funny, this scenario in REALITY = domestic abuse. It's that simple

@ZoeAlleyne Thanks for fully declining to address a single point I made and only focus on insulting my intelligence & calling me prejudice when YOU're the one who openly admits to affiliating with a sexist group that demands preferential treatment of one sex at the expense of the other.

Quote from Zoe Alleyne the liar

You didn't make a single point, and YOU are the only one holding feminism up to be something that it is NOT. Just so we can stop using your version, here is the ACTUAL definition: The advocacy of women's rights on the grounds of political, social, and economic equality to men.
You clearly have issues with feminists who have crossed a different line and have thusly decided to paint them all the same colour. I don't need to insult your intelligence, it speaks for itself.

Quote from ace gent

@ZoeAlleyne I simply judge feminism on it's ACTIONS instead of it's claims. Do you realise, the KKK actually tried claiming to seek racial equality? But their actions speak otherwise - just as feminist actions does. I take issue with those who affiliate with a hate group that promotes inequality and hate campaigns based on their bigoted views against men.

Quote from Zoe Alleyne the sexism supporter

Then you are a small minded fool. Feminism is NOT a club that has members and rules. It is an ideal which many different women interpret in different ways, it is not, nor has it even been labelled a hate group, or even labelled a GROUP. Feminism: The advocacy of women's rights on the grounds of political, social, and economic equality to men.

If you have a problem with what feminism based on the vocal minority who pervert it then I can only hope that time will allow you maturity.

Quote from some super chap

@ZoeAlleyne Once again with the insults rather than using logic or facts... If that is all you have to your arsenal of 'how to force men to accept my opinion as fact' arguments, then I think you've only managed to reinforce MY opinion that the feminist mentality is based on knocking others down to elevate itself.

IF it were only a minority, we wouldn't see people standing against it... alas, most feminists eagerly turn a blind eye to the radicals - thus condoning them.

Quote from another normal, rational & sane person #2

feminism as a philosophy is as you say it is, however the feminism movement, those who often call themselves feminists, often fight simply for women privilege instead of equality, while neglecting or often trying to put the man down further on his totem pole(and before you say he was high enough up there, learn about the disposable male and other male based struggles)

men instinctively give to women first, and all feminists want to do is take more and more without thanks

Quote from Zoe Alleyne replying to the above logic in a non-logical manner

You they 'often' do so but I thnk that would be a very difficult statement to back up. Your whole post is full of generalisations 'men instinctively give to women' 'women want privilege' 'the wemenz wants moar, moar MOAR' etc etc. It's all total crap. What MOST women who have the guts to call themselves feminists and those who are too scared to do so WANT is equal opportunities and equal recognition. A woman is still statistically paid less than a man doing the same job.

Quote from that ace gentleman again

He didn't say WOMEN wanted more - liar... typical feminist tactic to misrepresent what people say (as well fudging statistics). Women do not get paid less than men for the same hours & work - they tend to work less hours so EARN less... Demanding laws that put women above men is NOT equality. How difficult is that to comprehend? "I just want equality.. so give me power ABOVE men, elderly, disabled & children - thanky much!"

Quote from the sane bloke #2 again

at this day and age the only thing that women have against them is pay rate, and that's slowly making it's way out

ncbi.nlm.nih (dot) gov/pubmed/15491274

some of what i said were educated generalizations, but others are proven through surveys, experiments, and sociological observations

the truth that no one ever knows is that generally men have it harder, women simply have the rep of being put down by the "more powerful" man

Quote from Zoe Alleyne the fool

Wow, it must be nice to live in your own. But unfortunately I live in the real one. The one where a girl can't wear a skirt in a bar without men trying to force their hand up it, the one where women have to focus on looks to get ahead in their career, the one where a woman with a family is seen as a company liability but a man with one is seen as a steady and secure option. The one that right now countless amounts of women are being raped and/or objectified.

Quote from the super chap!

Ahh, more of the "all men are rapists" mentality. No woman is safe with men around, we all want our hand up your skirt.. yeah, right! Such a victim, no wonder you're a feminist. You fit the bill with precision.

Quote from Zoe Alleyne the supporter of misandry

I have never pretended that men don't have hardships. It is hard for them to make people believe when they are victims of domestic violence or women on male rape. In many countries they still face conscription to wars they may not even believe in. But to blithely sit there and say men have it harder in general is a bit of a joke.
There are double standards that are confusing for them I am sure and life in a changing society is not easy, but I do not believe it is HARDER.

Quote from me yet again

@ZoeAlleyne Indeed, as a feminist it will be impossible for you to legitimately ponder the possibility that women aren't eternal victims, as you've demonstrated quite eagerly already. Typical sexist.

Page after page of totally inane drivel.

Marx - I can't believe you actually spent your valuable time on this.

Your knowledge and writing skills could be better used elsewhere.

Quote from Yan Yan

Page after page of totally inane drivel.

Tha'ts the whole interwebs..

Quote from Yan Yan

Marx - I can't believe you actually spent your valuable time on this.

This was wasting time.

Quote from Yan Yan

Your knowledge and writing skills could be better used elsewhere.

That's why I do this site

Marx has certainly honed his skills to perfection in tackling the feminist BS.. Antimisandry.com does not need to actually worry too much about whether or not folk are "feminists" or not, other than the fact the feminists tend to be very misandric by nature..

It is to be expected that the majority of folks who oppose the idea of tackling misandry, will be feminists and it is easy to show feminists where they are operating on double standards.. Women always good, men only good when they and while they, help women and do what women want..

Not all feminists are "misandric", many of them are in fact just clueless fuckwits who think men and women can be equal and live harmoniously in all ways, as long as men agree to everything that she who must be obeyed is thinking and wanting.. Only they don't like to admit that, so they declare that when a man and a woman disagree, the man is abusing the woman..

"He is making me upset, abusive man!"..

Cue the white knight riding in on his noble godvernment sponsored steed to slay the dragon and save the fair maiden's honour..

Then we move on to the evening, when the white knight discovers that the fair maiden is not so fair and certainly not so maidenly..

Next day, he missed his appointment with the VD clinic as a result of being arrested and charged with rape..

"Ms. Bikeshed noted that you ran off in a hurry and didn't kiss her goodbye after you shot your muck sir.. You violated that woman and abused her, not even promising to meet her again, let alone marrying her and taking on her 5 kids with 18 different fathers..

This is not the sort of behaviour we expect from our police officers"..

Quote from Marx

Tha'ts the whole interwebs..

This was wasting time.

That's why I do this site

No you don't my friend. Do I detect some nihilist tendencies?

What you have done with this site is to provide a focus and a forum for an antimisandric view of the world. And it works! Do we really need 10,000 more examples of silly feminist tactics?

It's like arguing with your wife. You might be Einstein incarnate but she'll always be able to bring up some logical absurdity (that you waste of lot of time disproving) that will deter you from splitting the atom.

Simple questions - why would any man (or woman) give a fiddler's f*ck about what the princesses say on feminist sites? Let them throw plates around in the kitchen while you find a bachelor pad (or better still a nice condo in the Far East or Eastern Europe).

The feminist mindset is a fraud. We know it but they still cling to the nonsense.

Wow, it must be nice to live in your own. But unfortunately I live in the real one. The one where a girl can't wear a skirt in a bar (why would she want to?) without men trying to force their hand up it, the one where women have to focus on looks to get ahead in their career, the one where a woman with a family is seen as a company liability but a man with one is seen as a steady and secure option.

Is that worth the time of day? Never mind company-liability, she's a social liability. she has "parasite" tattooed on her forehead.

How far are we going to get by arguing with these morons?

But unfortunately I live in the real one.

I just love that.

"Mickey-Mouse" ears will be provided, free of charge, to all western males that conform and agree to wear them in public. That way they will know that they are still in the real world.