'Sexist' ads for condo removed after uproar

**outdoors** · 24th-March-2010

'Sexist' ads for condo removed after uproar

Last Updated: Wednesday, March 24, 2010 | 12:02 PM MT Comments193 Recommend130

By John Gibson, CBC News

An ad campaign for a Calgary condo development has been taken down after it was called sexist. (Wil Knoll) An ad campaign for a Calgary condo project has been withdrawn after it was denounced as sexist.
The posters for the Midtown tower, under construction on 10th Avenue and Fourth Street S.W., featured the slogan: "A $20,000 down payment is as easy as a 25-year-old scotch, or a 25-year-old blonde on a 25-year-old scotch. Get on it."
Another read: "A $20,000 down payment is easier than scoring on a four-minute 5 on 3. And way, way easier than scoring with your waitress."
P.O.V.:

Condo ad seen as sexist: What ads offend you?

The posters were placed in men's washrooms at several nightclubs, including Sumo Lounge Restaurant on 10th Avenue S.W. and the Ironwood Bar and Grill on Ninth Avenue S.E.
The four-week-old campaign was designed to appeal to young professional men in the downtown area, according to the condo's builder, Point of View Developments. But it misfired for Wil Knoll, a Calgary actor who saw the ad at one of the bars.
"I probably wouldn't want to end up in a building with people who thought it was a fantastic ad," said Knoll.
He took pictures and posted them on the internet and Twitter, getting hundreds of responses, with most sharing his assessment that the ads were offensive.

'It's just that this one was so blatant, so tasteless'—Wil Knoll

"It's just that this one was so blatant, so tasteless," he said. "That stopped being funny to me before I was even 25 years old."
The subsequent online uproar has prompted the condo developer to withdraw the ads and apologize.
"It wasn't our intention to offend anybody," Clark Hogan, marketing manager for Point of View Developments, said Wednesday. "We took it as tongue-in-cheek. We were trying to address a target audience. But obviously we've offended 25-year-olds."
The company that designed the ads also issued an apology. "As creators of the Midtown condo campaign, Watermark Advertising apologizes unreservedly for any offence these washroom ads may have caused," it read.
"Obviously our idea of fun isn't funny to the audience we are attempting to engage — which immediately makes the communication wrong, so of course just as immediately, they will be removed."

Read more: http://www.cbc.ca/canada/calgary/story/2010/03/24/calgary-ads-sexist-condo-midtown-withdrawn.html#ixzz0j89JoYSS

**Kroovy** · 24th-March-2010

i dare any man to get a 25 year old woman drunk on 25 year old booze...and try to keep her off you. i have known MANY drunk young women...most of them, unless they have an objection to it, will accept so much as a smile as an open invitation for a fun evening...and accept.

and no i will not have sex with a sloppy drunk woman, its kinda gross to fuck a woman who threw up less than half an hour ago. burping and such...omg im gonna vomit.

**outdoors** · 24th-March-2010

only sexist adds about men are allowed --and paid for by the gov.

then some women threw a pissy campaign to complain about it because
that's what they do best.

actually it was a chivalrous male-Wil Knoll

**Celtic Druid** · 24th-March-2010

It's amazing how such a mild ad which was intended only to be seen by men in washrooms, suddenly becomes offensive because some mangina, seeking whatever rewards, decides to make it public through the net, whilst very public ads showing men as pigs, imbecilic, sexual predators, inept and subject to violence and groin kicking by females are ok?

**6ame** · 24th-March-2010

But obviously we've offended 25-year-olds.

This is just brilliant, they're claiming they've offended 25 year olds, and not specifically women, good on them, they're obviously taking the piss with this statement.

**RobYork** · 24th-March-2010

Quote from 6ame

This is just brilliant, they're claiming they've offended 25 year olds, and not specifically women, good on them, they're obviously taking the piss with this statement.

25 year olds - Very clever !!

**Kroovy** · 24th-March-2010

Quote from Celtic Druid

It's amazing how such a mild ad which was intended only to be seen by men in washrooms, suddenly becomes offensive because some mangina, seeking whatever rewards, decides to make it public through the net, whilst very public ads showing men as pigs, imbecilic, sexual predators, inept and subject to violence and groin kicking by females are ok?

and the sick comedy of that is that he will receive NO reward from the women he seeks to 'defend'. and the feminists certainly wont reward him, him being only a well crafted and well used tool of their hatred. he is just another little boy trying to make mommy smile. poor guy.

**senach** · 24th-March-2010

I do not like the advert,that is no way to treat a 25 year old whisky>.

**zetamale** · 25th-March-2010

Ok i get how people could be offended by this-i dont think its enough to get truly mad at, just roll your eyes and move on, its not even sexist because it doesnt state all women are like that or even some women just a small handful (which i guess is less than some...)

**Percy** · 25th-March-2010

Oh for the advertising company so bold as to scour ladies lavatories (washrooms indeed !) for anti-male graffiti and use them in advertisments.

**Percy** · 25th-March-2010

By the way, I call my laundry room 'the washroom' as it is tiny and fits only a sink a washing machine and a dryer. I do my washing in it.

I do not piss in it!

I use the lavatory for that. An even smaller room.

**Celtic Druid** · 25th-March-2010

Quote from Kroovy

and the sick comedy of that is that he will receive NO reward from the women he seeks to 'defend'. and the feminists certainly wont reward him, him being only a well crafted and well used tool of their hatred. he is just another little boy trying to make mommy smile. poor guy.

As an actor this prat is probably looking for some free publicity as well. No pussy and no work for him will be justice served I believe.