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  • Dannon Superbowl Commercial

    The Dannon Oikos Superbowl Yogurt Commercial

    The recent Superbowl featured a commercial from Dannon to advertise their Dannon Oikos Greek Style Yogurt. In the commercial a couple share a luscious cup of Dannon Oikos Yogurt. When there is one spoonful left, the man attempts to eat it. The woman head butts the man and knocks him off of his chair, his shoes fly off. When the man gets up off the floor, the snarling woman feigns another head butt toward the man as he recoils in fear.

    Yogurt is primarily marketed to women, young women in the Superbowl commercial. The Dannon commercial took a faux romantic scene and turned it into a female on male domestic violence play. As Dannon says in their canned response to lodged complaints:

    February 07, 2012

    TPH,

    Thank you for contacting the Dannon Company, Inc. We sincerely appreciate your interest in our products.

    As the first yogurt company ever to advertise in the Super Bowl, Dannon wanted to entertain with a funny and playful depiction of how far someone might go to get our Oikos Greek yogurt. The head butt in the ad is obviously an over-the-top and unexpected move to do just that. Our intention was to promote our Greek yogurt in an unexpected and funny commercial.

    Dannon is strongly opposed to any form of domestic violence or abuse whether the victim is a woman or a man. We certainly understand that people can interpret the ad in different ways and never intended to offend anyone through our commercial. The last thing we wanted was to offend our customers - it's bad business and it goes against every value we stand for. We are sorry if our advertisement offended any viewers.

    As always, we appreciate your interest in our products and are always available to answer any questions or concerns that you have. We are pleased with your interest in our products. If you have any further questions, comments, or concerns, now or in the future, please feel free to contact us at 1-877-DANNON-US (1-877-326-6668), Monday through Friday, 9 A.M. to 6 P.M. Eastern Time.

    Best Regards,


    Lisa Moore
    Consumer Response Representative
    1-877-DANNON-US (1-877-326-6668)
    (Mon-Fri, 9AM - 6PM ET)

    Notice they are opposed to domestic violence against a women or men. So why did they make a commercial so obviously hostile toward men? It's Dannon's main customer demographic: Young women.

    What is abundantly clear is that Dannon does not see, nor care that they have glorified female on male domestic violence. The commercial makes it clear that it's OK for young women to Head Butt men attempting to eat the last spoonful of Yogurt. What an asinine message to send young women.

    Women on men violence has been a staple in comedy for years. Think of the wife hitting her neer'do well husband with a rolling pin or a cast iron frying pan. Comics and cartoons used the wife smashing her husband over the head with a frying pan gag for many, many years. Black and white, and even some color movies used the slapstick humor.

    The frying pans and rolling pins are now gone from most of current comedy. They are kitchen utensils and would some how indicate the wife or girlfriend in the kitchen, which is a sign of the patriarchy the feminists vocally insist.
    dannon superbowl commercial
    Men and women are conditioned from a young age to view violence against a woman to be abhorrent yet perfectly acceptable if a woman is violent against a man. That is a double standard. That is cultural misandry. Domestic violence is abhorrent if it happens to a woman or a man.

    The core issue is that most people accept the double standard of female on male domestic violence and just allow it to happen in everyday life, in commercials, in entertainment.

    Domestic violence against men and boys is a very real and very difficult subject to broach with the general public. Feminists insist that domestic violence only happens to women, so the vast majority of the public believes them. Only by showing the truth over and over will Men be heard on the topic of domestic violence against men.

    When men report domestic violence they are often not believed by the police, prosecutors, or the courts. The stigma of reporting abuse by the wife or girlfriend keeps men silent. If a man does report domestic violence to the police, he is likely to be arrested merely for calling and reporting a crime against him.

    This is what glorifying female on male domestic violence achieves: A one sided justice system with accepted double standards against men. This is what Dannon is promoting by making domestic violence against men somehow sexy and funny to young women. This HAS to STOP.

    Men in situations where they are abused by their wife or girlfriend are much more likely to suffer depression and suicide. They have no support system or someone to turn to. There are very few government or NGO programs in place to handle male victims of abuse. The options open to abused men are homeless shelter, the streets, or jail. A very bleak set of choices.

    Dannon's Superbowl commercial for Dannon Oikos Yogurt only empowers young women to be violent when they feel denied (denied a spoon of Yogurt!). There noting wrong with young women being empowered. When that empowerment leads to domestic violence against men, it needs to stop.

    Dannon's Superbowl commercial for Dannon Oikos Yogurt has stoked the fires of resolve in me. I have filed a complaint with the FCC and with New York State's Attorney General (since Dannon's address is 100 Hillside Ave # 3 White Plains, NY 10603-2863 (914) 872-8400)

    Dannon was right about one thing in their canned response to me: The commercial “was over the top”



    The commercial was “over the top” offensive and incredibly misandrist.

    We cannot allow this incredibly offensive commercial to go unchallenged.

    1-877-326-6668 9am to 6pm EST M-F Http://www.dannon.com/contact.aspx






    This article was originally published in forum thread: Video: Superbowl Commercial started by Zodiac View original post
    Comments 58 Comments
    1. Unregistered's Avatar
      Unregistered -
      Excellent work everyone
    1. Celtic Druid's Avatar
      Celtic Druid -
      You have to realize such a misandric advert wouldn't work if advertizing agencies hadn't deduced there was a sizable captive - female - market who would buy into it! The corporate ghouls are just marketing a fashionable social theme!

      I know damn well the vast majority of men wouldn't buy a product if an advert depicted a woman being headbutted by a man, so you have to draw your own conclusions.
    1. Popadibs's Avatar
      Popadibs -
      Quote Quote from Celtic Druid View Post
      You have to realize such a misandric advert wouldn't work if advertizing agencies hadn't deduced there was a sizable captive - female - market who would buy into it! The corporate ghouls are just marketing a fashionable social theme!

      I know damn well the vast majority of men wouldn't buy a product if an advert depicted a woman being headbutted by a man, so you have to draw your own conclusions.
      It is this difference that speaks volumes to me about many females. I know that females, the same females that supposedly don't like confrontation, will chime in from time to time to tell us "not all women are like that" but where are they to protest the misandric norms put into place to tell the people "we shouldn't treat men like that"?

      You see? They're so quick to tell us not to generalize women but they're slow to tell companies, the government, other women and men not to demonize men. It is one thing to tell us "I'm not like that" but it's another thing to show "them" that they aren't like that.
    1. christianj's Avatar
      christianj -
      I still find it incomprehensible how some people and particularly men who claim that sending an email is a waste of time. That type of thinking is exactly why we get nowhere. If any of you have EVER worked in a company that receives emails, or part of their business is via emails. Those emails are sacrosanct. Those emails are the driving blood for the business. Those emails are analysed, dissected, discussed and acted on because it is the only feedback that most of those companies receive unless they have a large marketing department where they can gauge their customers interests and behaviour..

      To make the claim that emails are in fact ineffectual is so far from the truth as to be brain numbing. It is basically just an excuse to not make the "2 minute" effort or live in ignorance. Both have the same affect..

      We have in the past totally destroyed sexist projects, programs and articles via emails and as we have seen in the past, the efforts of the "Glenn Sack Horde" work that down to a fine point as to even force media companies to produce new programs that were not so anti-male as was the case with PBS and it's representation of abusive fathers while denying that mothers were ever like that. The entire production was made by a feminists with the usual sexism and bias that only they know..

      People do apparently have short convenient memories when justifying their lax behaviour.If we do not have a strong response mechanism in place that utilises emails as a protest mechanism then we are certainly wasting our time.
    1. The Possible Human's Avatar
      The Possible Human -
      Quote Quote from christianj View Post
      I still find it incomprehensible how some people and particularly men who claim that sending an email is a waste of time. That type of thinking is exactly why we get nowhere. If any of you have EVER worked in a company that receives emails, or part of their business is via emails. Those emails are sacrosanct. Those emails are the driving blood for the business. Those emails are analysed, dissected, discussed and acted on because it is the only feedback that most of those companies receive unless they have a large marketing department where they can gauge their customers interests and behaviour..

      To make the claim that emails are in fact ineffectual is so far from the truth as to be brain numbing. It is basically just an excuse to not make the "2 minute" effort or live in ignorance. Both have the same affect..

      We have in the past totally destroyed sexist projects, programs and articles via emails and as we have seen in the past, the efforts of the "Glenn Sack Horde" work that down to a fine point as to even force media companies to produce new programs that were not so anti-male as was the case with PBS and it's representation of abusive fathers while denying that mothers were ever like that. The entire production was made by a feminists with the usual sexism and bias that only they know..

      People do apparently have short convenient memories when justifying their lax behaviour.If we do not have a strong response mechanism in place that utilises emails as a protest mechanism then we are certainly wasting our time.
      Quite simply: it you want to be heard on the issues, you need to speak up. Emails, phone calls, even snail mail. If we as a group speak up and speak out on misandry and DV issues, we will be heard. It's just a matter of taking a few minutes to write an email or make a phone call. Moving from armchair MRA activism to active activism is just that simple: Send an email or make a phone call or both.
    1. Unregistered's Avatar
      Unregistered -
      Feminists: without men you would not be reading this or anything else, not on a computer, not sitting on a couch or any other type of furniture, not inside a home or other structure, not enjoying plumbing, electricity, heating, cooling, satellite TV, internet access, refrigerators and the varied food contained therein, a car waiting for you to drive, talking on your cell phone, on paved roads with traffic control devices for your safety, over bridges, through tunnels, to malls, parking structures, hospitals, airports, to waiting aircraft to fly you anywhere in the world using communications/GPS systems to guide them there.

      Without men you would not be capable of judging the previous paragraph as one big run on sentence, as men developed the written word and the codification of words.

      Without men you women would be living in naturally formed caves and killing each other to live in them as there would not be enough to go around!

      Before you reply with irrational diatribes about how there are some women that build or provide these things, as if they represent all women when men represent only their individual achievements, remember that if men didn't exist none of what I mentioned would exist for women to learn about from a man in the first place. Women would never have developed 99.999% of everything you take for granted that only exists because of men!

      This isn't about men being superior in these areas, which they clearly are, but rather about RESPECT AND APPRECIATION !

      Your life would royally SUCK without men!

      No air time necessary for women's accomplishments as society has been inundated with that crap for literally decades, enough of that propaganda from the insecure and self entitled!
    1. paul parmenter's Avatar
      paul parmenter -
      Can anyone tell me who Dannon's main competitors are in the yoghurt market? I would like to send them an important message.
    1. 106460's Avatar
      106460 -
      My e-mail:

      To: dannon@casupport.com

      Dear Sir/Madam,

      Your superbowl ad, which, according to your Consumer Response Representative, Ms. Lisa Moore, involves "a funny and playful depiction" of domestic violence, has recently been brought to my attention.

      I would like to take this opportunity to inform you that from now on I will never purchase any product manufactured by Dannon or any of its affiliates or subsidiaries. I will also make sure to ask my family, friends, and colleagues past and present around the world to join me.

      As an aside, if you are, by any chance, interested in losing even more business than you already have, you may be interested in running a funny and playful ad where a man beats up a woman for a spoonful of yogurt.

      Yours sincerely,
      John
    1. Marx's Avatar
      Marx -
      Quote Quote from 106460 View Post
      My e-mail:

      To: dannon@casupport.com

      Dear Sir/Madam,

      Your superbowl ad, which, according to your Consumer Response Representative, Ms. Lisa Moore, involves "a funny and playful depiction" of domestic violence, has recently been brought to my attention.

      I would like to take this opportunity to inform you that from now on I will never purchase any product manufactured by Dannon or any of its affiliates or subsidiaries. I will also make sure to ask my family, friends, and colleagues past and present around the world to join me.

      As an aside, if you are, by any chance, interested in losing even more business than you already have, you may be interested in running a funny and playful ad where a man beats up a woman for a spoonful of yogurt.

      Yours sincerely,
      John
      Excellent work, John. Thanks for helping push a message out.

      Sorry your post took a while to appear, "new member posts" & "guest posts" are moderated, so don't appear publicly straight away, they have to be checked by a mod first..
    1. Marx's Avatar
      Marx -
      To whom it may concern,

      I wrote to you six days ago regarding your promotion of violence against
      men in your advertising campaign.

      More specifically, I requested a personal reply from you instead of the
      automated and untruthful email reply you have sent out to the other
      people who have complained about your promotion of violence by women.

      So after six days of patiently waiting, I am curious why you have been
      unable to offer a simple reply?

      I include my original complaint in case you need a refresher.


      Regards,
      Quote Quote from Marx View Post
      My email:

      Dear Sir or Madam....
    1. The Possible Human's Avatar
      The Possible Human -
      Quote Quote from paul parmenter View Post
      Can anyone tell me who Dannon's main competitors are in the yoghurt market? I would like to send them an important message.
      Yoplait USA, Inc (General Mills) is their main competitor. More to come.....
    1. Dylan MacVillain's Avatar
      Dylan MacVillain -
      144 Yogurt Manufacturers Companies in the U.S.

      http://www.manta.com/mb_35_C101A05S_000/yogurt


      Note that you can refine the list with the criteria on the left side bar.

      Added after 22 minutes:

      Quote Quote from Dylan MacVillain View Post
      I have a feeling based on all of the angry comments on youtube that Dannon is getting flooded with complaints. We should target NBC next. They obviously have the power to reject offensive ads.
      Here's the link for NBC's "complaint department":

      NBC.com - Contact Us - NBC Official Site

      and the e-mail address they provide for sports:

      nbcsportshelp@nbcuni.com


      I hope that you are sitting down for this:

      NBC Pulls Nike 'Slasher' Ad

      NBC Pulls Nike 'Slasher' Ad - ABC News

      NEW YORK (Reuters) — NBC, responding to viewer complaints, has dropped a commercial for Nike sports shoes and clothing that features a female Olympic runner being pursued by a chain-saw-wielding man.
      A spokesman said today that the ad, which was aired over the weekend as NBC kicked off its coverage of the Olympics in Sydney, Australia, had been pulled because of complaints. He did not say how many complaints the network received.

      "We were fully prepared to react quickly" to complaints, said Rick Gitter, who oversees advertising standards for General Electric-owned NBC. The network had accepted the ad "with some trepidation" and "subject to significant adverse audience reaction," he said...
    1. outdoors's Avatar
      outdoors -
      Online activism seemed to work on the above.
    1. Nikonian's Avatar
      Nikonian -
      There is a reason we are called Mens Right's Activists and not Mens Rights Advocates... We do something!

      I wonder If Glen Sacks is familiar with the issue...
      I'm going to write him an email today.
    1. outdoors's Avatar
      outdoors -
      I wonder If Glen Sacks is familiar with the issue...
      I'm going to write him an email today.

      See Davey1's latest thread.
    1. Nikonian's Avatar
      Nikonian -
      I wrote...


      Hello Glenn (or whom this may concern),

      I am one of the many people (and in particular men) who watched the superbowl. While the advertising generally equates masculinity with violence and stereotypes (often misandric), the ad Dannon yogurt stood out to me as unacceptable. A quick visit to one of the forums I frequented showed that I wasn't alone in my ire for this ad. Many of us sent an email to Dannon to complain about the ad and received a universal canned letter that didn't address our concerns but instead referred to the Ad as" funny and playful".


      This is the spot
      Dannon Oikos Greek Yogurt Super Bowl 2012 Commercial - "The Tease" - YouTube




      While some equate this to slapstick comedy, many of us know that if the characters were reversed this would not only be considered unhumorous and distasteful, but would be singled out as an act of violence against women. The national backlash would be harmful to company profits and possibly ruin their reputation for decades. It is sad that Female on Male violence is so rampant and popular in our society, many people don't notice it.


      I there anything we can do about it(or anybody to contact in particular) beyond pestering their PR department that would show that this is not funny.


      Thank you,
    1. The Possible Human's Avatar
      The Possible Human -
      Well wadda ya know, Dannon responded:

      February 13, 2012

      TPH,

      We appreciate your additional comments about our Oikos Super Bowl commercial featuring our spokesperson, John Stamos. Your feedback is important to us.

      Your comments have been forwarded to the appropriate people. Once again, we are sorry if our advertisement offended any viewers, as that was not our intention.

      Best Regards,


      Lisa Moore
      Consumer Response Representative
      1-877-DANNON-US (1-877-326-6668)
      (Mon-Fri, 9AM - 6PM ET)
    1. Yan Yan's Avatar
      Yan Yan -
      In all this detailed controversy, what I really worry about is the male actor who agrees to be nutted in the face and then raises his pathetic face above the table with a dumb, confused and apologetic expression.

      I wonder how much he got paid for that.

      Thirty pieces of silver perhaps??
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