JWT London launches provocative domestic violence campaign

**frostyboy** · 30th-March-2010

From Campaign Live:

]JWT London launches provocative domestic violence campaign

The National Centre for Domestic Violence has launched an eye-catching new print ad that aims to help prevent male domestic violence.

The campaign, created by JWT London, focuses on the embarrassment experienced by men who often feel too ashamed to report the abuse they have suffered.

This is shown through a provocative image of an emasculated man who appears to have no genitalia.

The image, which was shot by renowned photographer Nadav Kander, is accompanied by the headline 'We know how it feels to be a victim of male domestic violence', and directs sufferers to the centre's website.

The new campaign has been launched following research showing that approximately four million men are affected by domestic violence each year.

Dr Steve Connor, chief executive of the NCDV, said: "As a man, it can be difficult to admit that you are being abused, and many men may feel ashamed, embarrassed or worried that they may be considered less of a man by speaking out against their abusers.

"If just one man reaches out to us as a result of this campaign, we will have succeeded."

**rohara** · 30th-March-2010

I dunno man.
I am a bit leary of this whole tact.
Does anybody else feel the same way?

**frostyboy** · 30th-March-2010

For anyone having difficulty reading the advert's text, this is what it says:

We understand how it feels to be a male victim of domestic violence.

As a man, telling somebody that your partner is abusing you is difficult.

You might feel ashamed, embarrassed or worried you'll be viewed as less of a man.

But for all victims of domestic abuse the advice is the same, you are not alone and there is help available.

The National Centre for Domestic Violence
0844 0844 999
www.ncdv.org.uk

**Marx** · 30th-March-2010

If the advice is 'the same' for either gender of D/V - then why have so many men reported being ignored when they've called up DV helplines, or worse, been directed to 'help for abusers' lines instead? Yeah, 'the same' indeed.

**Nynrah Ghost** · 30th-March-2010

Quote from Marx

If the advice is 'the same' for either gender of D/V - then why have so many men reported being ignored when they've called up DV helplines, or worse, been directed to 'help for abusers' lines instead? Yeah, 'the same' indeed.

Exactly. The best help a man get's (if he's lucky) is a kick in his groin.

**johnkimble1** · 30th-March-2010

I don't really appreciate the campaign concept really.

Note how for female vicitms we get lovely innocent upset women with evil looking men attacking them, whereas this campaign airbushes out the perpetrator not to mention to guy's genitalia. Obivously they're trying to be inclusive of homoseuxal vicitms, but the complete abscence of any mention of women anywhere is just plain wrong given how the sterotype of women not committing dv is so prevelant.

There are pluses to the ad. For example it acknowledges some immense difficulties men face in coming forwards and a few of the many many barriers they face. Even such basic facts as these tend to be denied by gender feminists, thus this is progress as is the very existence of such a campaing.